Marketing Emails

Email Design

Nearly every brand I’ve worked with has needed some kind of newsletter design. I’ve worked on many platforms and have designed hundreds of newsletters.

PLATFORMS

MAILCHIMP | SENDGRID | SQUARESPACE

Bohemia Design

Newsletter redesign

PHOTOGRAPHY | GRAPHIC DESIGN | ILLUSTRATION | SCHEDULING

When I started working with Bohemia Design, I was asked to redesign their email marketing as well as continue to design them each week. The handmade artisan products sold at Bohemia are minimal but bright with natural colours. I designed the newsletters to maintain that clean and natural feel with the earthy colours incorporated throughout. I also cleaned up the CTA’s for social media, press, and perks of buying through the shop with icons, and cut any unnecessary text where I could include a visual instead. I also replaced product names with ‘view’ buttons under each product so as to allow the product image to entice people to click.

Year

2019–2021

Before

After

Fold

GRAPHIC DESIGN | LIST MANAGEMENT | SCHEDULING NEWSLETTERS | WRITING COPY

Brief

The Fold brand is bold and colourful without being childish. It’s punchy and speaks for itself. The brand guidelines have about a dozen colours to work with so there is lots of variety and pairing the colours is encouraged.

Year

2019-2020

Whisky Foundation

GRAPHIC DESIGN | PHOTO EDITING and MANIPULATION

Brief

When I started working with Whisky Foundation, they had a newly developed brand identity, and so I was asked to update the email newsletter to fit with their new brand visuals. The brand had a tight budget for photography, so if bottles were not in stock on location I often photo manipulated bottles that weren’t originally in the photo. I also checked the links each week and assisted with checking copy. I worked directly with the marketing manager.

Year

2018

Dekanta Whisky

GRAPHIC DESIGN | PHOTO EDITING and MANIPULATION

Dekanta is a sister whisky company of Whisky Foundation and I worked on both brand newsletters which entailed similar things. Dekanta had just gone through a brand redesign, so I set up some email templates. I was also required to photoshop imagery on solid backgrounds and add bottles to the model’s hand. Whisky Merchants owns Dekanta, Whisky Foundation, Cask 88, and Irish Spirit, all of which I was responsible for creating newsletters for.

Year

2018

Premier Media Group

MAILCHIMP TEMPLATE SET UP | EMAIL SCHEDULING

Brands

425 magazine, South Sound magazine, 425 Business magazine.

Brief

When I started working for Premier Media Group, the two lifestyle brands had existed for about a decade. The newsletters needed a major facelift but needed to be simple enough for the editorial team to just hop in to MailChimp and make any edits or add content. I added an image with each story and gave each image card a category listing so that it matched the website a bit better.

As for 425 Business newsletter, this brand launched when I was with the company, so I designed it the same way as the others. Since this newsletter went out daily, it relied heavily on editorial. I made it feel a little more blocky, like the website, and made the secondary story images smaller in case it was harder to source quality imagery daily.