Marketing Emails
Email Design
A collection of email campaigns designed to balance brand storytelling with performance. Each piece demonstrates scalable systems thinking, strong visual hierarchy, and thoughtful channel adaptation.
Whole Foods Market
INSIDE SCOOP NEWSLETTER
ART DIRECTION | GRAPHIC DESIGN | ILLUSTRATION
The Inside Scoop is a monthly newsletter for what’s new, hot and wallet-friendly at Whole Foods Market. This is a bespoke design that follows no template and may break brand guidelines. The goal is to keep the design fresh and feel surprising, encouraging customers to continue to scroll.
Year
2026
Bohemia Design
Newsletter redesign
PHOTOGRAPHY | GRAPHIC DESIGN | ILLUSTRATION | SCHEDULING
When I started working with Bohemia Design, I was asked to redesign their email marketing as well as continue to design them each week. The handmade artisan products sold at Bohemia are minimal but bright with natural colours. I designed the newsletters to maintain that clean and natural feel with the earthy colours incorporated throughout. I also cleaned up the CTA’s for social media, press, and perks of buying through the shop with icons, and cut any unnecessary text where I could include a visual instead. I also replaced product names with ‘view’ buttons under each product so as to allow the product image to entice people to click.
Year
2019–2021
