Social Media
Social Media Graphics
Year
2018-Present
CLIENT
Various Clients
SCOPE OF WORK
INSTAGRAM | FACEBOOK | PINTEREST | LINKEDIN | TWITTER
Companies must have social media channels to stay relevant to their audience and that requires a large amount of strategy and design work. For the last several years, any work I do for a client has required some amount of social media graphics: Facebook posts, ads, cover photos, profile pictures, Instagram posts, animated stories, gifs compatible for Instagram, Pinterest ads and posts, LinkedIn banners, Twitter posts and profile imagery. I could go on, but you get it—I’ve done it all.
Fold Instagram takeover of The Wedding Collective Account
The Wedding Collective hosted Fold (my stationery business) to takeover their instagram. I was able to engage with their near to 20K followers. I gave their followers a thorough overview of Fold, who we are, what we do, how we do it, and why all of that makes us different. I designed several on brand Instagram stories paired with 3 Instagram feed posts all set to an optimal schedule.
From this Fold gained several new followers, likes on our own content, and a 275% increase in our unique website visitors. I paired the timing of this takeover also with our giveaway asking the audience to follow us and tag a friend.
STRATEGY | DESIGN | COPYWRITING | GIFS | VIDEO
Choose Packaging Social Media
In February 2021 I began as designer at Choose Packaging responsible for all visual assets and strategy of the company including social media. The company creates paper bottles to solve the plastic crisis polluting our oceans. Their original brand was very heavily ocean branded without much tie to their company mission to eliminate plastic bottles for our oceans.
My strategy was to educate followers without lecturing on the plastic crisis and empower them to make smarter consumer decisions around plastic. I design, photography, write copy, develop hashtag strategy, and post for this brand.
STRATEGY & SCHEDULING | DESIGN | COPYWRITING | GIFS | VIDEO | INSTAGRAM REELS | PHOTOGRAPHY
Instagram Graphics
