The Pie
The Pie Packaging
Custom packaging design for our exclusive holiday pie. Only 700 were made and are sold with handmade ceramic pie dishes and packaged in a keepsake wooden box with a designed insert and bellyband. I concepted and designed packaging as well as named the product.
Food&Wine.com featured our pie calling it “The Best Store-Bought Pie I’ve Ever Tried.”
Year
2024
LOCATION
Austin, TX
Responsibilities
CONCEPTING | LAYOUT | PRINT DESIGN | PRE-PRESS | NAMING
Project Brief & Execution
Whole Foods Market wanted to unveil a top tier limited edition pie for the holidays. Our brief was to name the product and create a custom label that felt premium for it’s high price point and to educate customers on the make and flavors given customers couldn’t see the pie in store.
Design was inspired by whisky labels including the original bakers signature, the story how The Pie came about, numbered edition, and an embossed logo all on premium matte cardstock.
“The filling is familiar yet undeniably distinct, and the cranberries provide a tangy burst to contrast with the rich, buttery frangipane and caramelized apples.”
Concepts
“We used the prompt, ‘If you could make any pie this holiday, what would you make?’”