Whole Foods Market Holiday
Art Direction for WHole Foods Market 2023 Holiday Campaign
My modern stained glass concept was chosen for our 2023 holiday campaign. I was the assigned designer on all in-store assets and oversaw my concept applied to various mediums by other designers. We then translated this concept to photography playing with light refraction, colored glasses, and shadows. Final images were published on in-store printed menu, wfm.com and Amazon.com. Overall, I was thrilled with how the images turned out and feel I put my special stamp on the look with my love of deeply saturated colors featured throughout.
Year
2023
CLIENT
Whole Foods Market
LOCATION
Brooklyn, NY
Credits
Photography: Gentl & Hyers | Prop Stylist: Pamela Duncan Silver | Food Stylist: Brett Regot | Producer: Alison Malborough | Art Directors: MacGregor Anderson, Avalon McKenzie, and myself.
