Whole Foods Market Holiday

Holiday Art Direction
2023 & 2024 Campaigns

My modern stained glass concept was chosen for our 2023 holiday campaign. I was the assigned designer on all in-store assets and oversaw my concept applied to various mediums by other designers. We then translated this concept to photography playing with light refraction, colored glasses, and shadows. Final images were published on in-store printed menu, wfm.com and Amazon.com. Overall, I was thrilled with how the images turned out and feel I put my special stamp on the look with my love of deeply saturated colors featured throughout.

2024 was about creating a magical holiday feeling and pops of deep saturated colors. I am deeply proud of our in-store decor posters, which featured unique culinary explorations for a traditional holiday. I art directed around the large disruptive typography to create an impactful and cohesive design.

Year

2023-2024

CLIENT

Whole Foods Market

LOCATION

Brooklyn, NY

Credits

Photography: Gentl & Hyers | Prop Stylist: Pamela Duncan Silver | Food Stylist: Brett Regot | Producer: Alison Malborough | Art Directors: MacGregor Anderson (2023), Madeline Brown (2024), Avalon McKenzie, and myself.