Brand: Health Coach
Joyful Transformations
Year
2020
CLIENT
Joyful Transformations
LOCATION
Remote
SCOPE OF WORK
BRANDING | EDITABLE SOCIAL TEMPLATES | HAND LETTERING | WEBSITE
Branding for a health coach who values personal relationships and transforming a personals mindset just as much as their body. This client wanted to feel approachable and that her brand felt like an extension of herself, since her story is what made her start the brand. It was important to her to incorporate hand lettering, neutral tones, and a lifestyle feel.
Primary Options
I suggested one of these options as the main. Strong hand lettering, legible, and personal.
Secondary Options
These were developed less, but were quickly drawn up to provide options she would find interesting. I suggested they may not be great, especially at a small scale.
Final Logo
A personal style, like a hand signature. The ‘transformations’ cuts into the lettered logo, just as changing your lifestyle and diet will cut into your life. But that definitely doesn’t have to be a negative thing. It ends up being encapsulated into your daily routine.
